ISSN (online) : 2395 - 7549

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Search Engine Optimization: An Illustrious Approach for Web Based Marketing in the Era of Globalization


Ravita Chahar , Chitkara University, Punjab; Ashma Chawla, Chitkara University, Punjab


Internet Marketing, Website Optimization, ROI, Search Engine, SEO Tools


Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines (Google, Yahoo & Bing) via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. This gives a website web presence.The whole process includes two steps:ON Page Optimization and OFF page Optimization. Promoting a web site by earning high organic rankings is one of the primary forms of Search Engine Optimization. SEO is a Return on Investment (ROI) strategy. Optimizing the website enables it to rank higher on major search engines. Search engine rank websites based on two major factors: Unique content that contains pertinent keywords, and link popularity - the number of quality incoming links & the back links to our website.

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Manuscript Id :J4RV1I12011
Published in :Volume : 1, Issue : 12
Publication Date: 01/03/2016
Page(s): 29-36
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