Indian Scenario of Green Marketing
Author(s):
Swapnil D.Kharde , Marathwada Mitra Mandal's College of EngineeringKeywords:
Green Marketing, Traditional Marketing, 4P's of MarketingAbstract:
In recent years, concern about the environment has been highlighted in many areas of life. People are trying to reduce their impact on environment. It has been seen that the people are shifting more towards eco-friendly product. Organizations and company have seen this change in consumer attitude and are trying to gain an edge in the competitive market by exploring the concept of Green marketing. In the modern era of globalization, it has become a challenge to keep the consumers in fold and even keep our environment safe. Most of the companies avoid environment aspect while achieving consumer folds. But if a company wants to sustain in market it has to keep in mind the importance of environment and its safety. In this research paper, main focus is on concept, need and importance of green marketing. Data has been collected from websites, books; journals etc. The paper describes the concept of green marketing, current scenario of green marketing in India and challenges in implementing green marketing concept.
Other Details:
| Manuscript Id | : | J4RV2I1016 |
| Published in | : | Volume : 2, Issue : 1 |
| Publication Date | : | 01/04/2016 |
| Page(s) | : | 37-41 |
