ISSN (online) : 2395 - 7549

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Exploratory Review of Search Engine Optimization Techniques


Sugandha , Thapar Institute of Engineering and Technology ; Harkiran Kaur, Thapar Institute Of Engineering And Technology


Page Rank; On-page optimization; Off-Page Optimization; Keyword analysis; SERP; SEA


Internet has become an essential part of our life. Whenever user wants to search for required information, internet provides them respective result. Internet made the life of people very easy in all possible ways by providing appropriate information regarding business, marketing, education and health. To make searching easy for user Search Engine Optimization (SEO) techniques has been developed. SEO techniques are used to increase the visibility of websites. Search engine optimization (SEO) is best known for webpage optimization to make search engine friendly for user. It can increase the ranking of websites so that web link appears on the first search engine result page (SERP). Web owners submit their web sites on search engine. Search engine working on the basis of crawler and indexer program. Website ranking depends upon the indexing of search engine. Early webmasters usually add irrelevant or excessive keyword in website content so that they increase the rank of their websites. Search engine uses different algorithm to prevent manipulation of website ranking. Search engine provides information on website optimization. Mostly webmaster depends upon SEO for their website ranking. In this paper, the main emphasis is on the different techniques of SEO which have been developed till now, their applications and the comparison of all those techniques on different parameters.

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Manuscript Id :J4RV3I10008
Published in :Volume : 3, Issue : 10
Publication Date: 01/01/2018
Page(s): 16-18
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